Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
Our #1 Guide to Essential Marketing Agency Tools
Here’s All the GOOD Bits:
- Complexity kills momentum – If it takes five logins to do one job, it’s not helping. The best systems make life easier. Don’t build a tech stack tower; build a workflow that flows.
- Automation is only innovative if it’s human-proof – Automate the repetitive, not the relationship. Clients can tell when you’ve outsourced empathy. Use systems to save time, not to skip the parts that matter.
- Security isn’t optional – One leaked password can undo months of work and building trust. Two-factor authentication (hola, Daito) isn’t paranoia; it’s protection.
- Cash flow is oxygen – Late invoices suffocate creativity and agency growth. GoCardless and Xero keep the financial side transparent, predictable, and painless. You can’t focus on campaigns when you’re chasing payments.
- Reward your effort – Points, perks, and cashback aren’t ‘extras’ if you use them strategically. Amex handles spending, and it pays you for it.
Let’s be honest: running a marketing agency is a whirlwind. There’s the americano-fuelled morning meetings, the creative chaos, the client calls, and the relentless endeavour for results (which we get, by the way). But behind our agency’s well-oiled machine, something far less noticeable is holding everything together: systems.
At The Good Marketer, we’ve spent years refining our operations, building out a functioning workflow with our partners mentioned below. Each one’s played a part in getting us to where we are today, and we’ve even included referral links so they can help you, too.
1. American Express Platinum Card
Apply here for up to 130,000 Amex points
If you’ve ever launched a campaign, you’ll know the spending doesn’t stop. From client events to subscriptions, the Amex Platinum handles it all. Spend £12,000 in the first three months, and you’ll bag between 55,000 and 130,000 Membership Rewards points.
Those points translate to flights, hotels, or just a very satisfying statement credit. Add in all the little extras, like treating our wonderful team and clients, and it’s clear why this card has earned its spot in our wallet.
2. American Express Gold Card
Not ready for Platinum-level commitment? The Gold Card is a great middle ground. Spend £6,000 in the first three months and earn 22,000 to 65,000 points, perfect for everyday agency expenses like software subscriptions and travel. We like it because it keeps rewards without the heftier annual fee.
3. Xero
Try Xero with 90% off for six months
Money management isn’t glamorous by any measure, but it’s certainly essential. Xero is a dependable piece of software for marketing agencies, keeping accounts clear, invoices automated, and books balanced.
Everything syncs in real time, meaning we always know exactly where the budget stands. No more chasing receipts or spending half a day matching up transactions.
4. Daito
Security isn’t the most exciting topic, but it’s the one thing no agency can afford to get wrong. Daito adds a layer of protection to every login with two-factor authentication (2FA). It’s simple, fast, and keeps hackers from your business accounts.
We use it to secure everything from ad platforms to online stores. It’s the unsung hero of our security setup, and with 30% off, it’s a quick win for any team that values peace of mind as much as productivity.
5. Fyxer
Claim $25 off your first month
Inbox overload is a pain for anyone running a business. Between client updates, internal comms, and ‘just checking in’ emails, staying on top of it can feel impossible. Fyxer, well, fixes that.
The AI tool sorts your inbox, organising everything into actionable labels so you instantly see what deserves attention. It’s not just an inbox cleanup; it’s an operational necessity. You spend less time drowning in unread emails and more time focusing on actual work.
With $25 off your first month, it’s a small price for reclaiming your mornings (and your sanity).
6. Twirl
Use code TGMDISCOUNTCODE for 10% off your first purchase.
Every marketer knows authentic content sells better than polished perfection. Twirl is our go-to for user-generated content that feels real. With a vetted network of over 5,000 creators across the UK, US, and Europe, Twirl produces premium UGC videos and images for ads, websites, email, and social media.
Whether product demos, explainer videos, or influencer-style clips that blend into a feed, Twirl delivers genuine content that audiences believe in.
7. GoCardless
Sign up and get £100 after collecting £500
Late payments are every agency’s nemesis. GoCardless fixed that for us. It automates client billing through direct debit, so payments land on time without awkward chasers.
It’s simple, secure, and surprisingly satisfying to watch money come in automatically.
8. Google Workspace (Gmail, Drive, Docs)
Our agency runs on Google Workspace, which includes Gmail for client communication, Drive for collaboration, and Docs for those endless shared briefs. It’s intuitive, fast, and keeps everyone connected, whether in the office or working abroad.
The 10% first-year discount makes it even easier to set up properly from day one. It’s the digital equivalent of a tidy desk.
9. Google Ads
It wouldn’t be The Good Marketer without a nod to Google Ads. Paid search and display campaigns are one of our many superpowers. Google’s welcome offers are great for anyone looking to experiment with up to £560 in ad credit, depending on how much you spend in your first 60 days.
It’s like free testing money for your next campaign. Try, tweak, optimise, and see what works.
The Best Tools for Marketing Agencies
Truth is, you don’t need fifty tools to run a successful agency. You just need the right ones that work with each other, save you time, and don’t drive your team mad. These are ours, tried and tested in real campaigns, with real clients.
We’re sharing them because they’ve genuinely improved our work, and if they can help another marketer reclaim some time or sanity, even better. So, whether you’re a freelancer scaling up or an agency tweaking its engine, give these tools a go — they’re definitely worth it.