Health & Beauty Marketing Agency In London
Investing in a health and beauty digital marketing agency like ours will give your brand the expertise and tools to cut through the noise in a competitive and fast-growing market. Considering that the health and beauty industry is projected to grow over £354 billion in eCommerce sales by 2027, having the right strategies to capture a share of your industry’s boom has never been more crucial.
From complying with industry regulations to communicating product benefits closely and building trust with your audience, The Good Marketer will use brand-specific strategies to expand your reach, drive conversions, and create lifetime customer loyalty.
Whether you own an electrolyte supplement brand or run a women’s hair extension brand, with our expertise and unique approach, we’ll make your products an essential part of daily routines and self-care rituals.
Struggling to Grow Your Health & Beauty Brand?
We’ve seen it time and time again. Promising health and beauty brands with all the right ingredients being held back by generic strategies from agencies that just don’t get the industry.
Are You…
- Struggling to scale your online sales despite a beautifully branded website?
- Seeing high ad spend but little return?
- Lacking a clear strategy to build trust with first-time buyers?
- Watching customers drop off after one purchase, with no re-engagement or loyalty journey in place?
- Finding it hard to stand out on social media without video or UGC content?
- Battling low conversion rates, even though traffic is coming in?
- Not sure how to market effectively to impulse buyers and long-term skincare/haircare users?
The Good Marketer gets it; we really do. Over the years, we’ve partnered with businesses just like yours, supporting their journey to achieve incredible results.
Our Health & Beauty Digital Marketing Services.
The beauty and healthcare industries are notoriously challenging to break into. Yes, your treatments, creams or wellness products might be life-changing, but first and foremost, you’re going to need a strategy (or multiple).
As we’re sure you already know, when it comes to healthcare digital marketing, building credibility, educating your audience, and connecting with them on a deeper level is the key to success. It’s not just about selling – it’s about trust, empathy, and strategic communication. And, of course, that’s what we do best.
Check Out Our Case Studies
Results Too GOOD to Ignore!
Artah
Easilocks
Halo Hydration
Our Unique Approach to the Food & Drinks Industry
Audience Personas
Beauty’s in the eye of the beholder - meaning not all customers are seeking the same thing. Some want results-driven skincare, others are chasing holistic wellness, while some just need trusted, convenient solutions that fit into their hectic routines. By understanding their needs, behaviours, and habits, we build campaigns that don’t just convert - but create loyal customers who come back, time and time again.
Creative Testing
Standing out in a saturated market takes more than a pretty face or a strong claim - it takes trust. From informative content that educates to comparison-driven campaigns that highlight your uniqueness, we position your products or healthcare services as the go-to. We combine bespoke visuals with messaging that builds credibility and authority, all while championing your unique selling points.
Insights & Reporting
Success is not measured by clicks but rather by real business growth. We measure essential outcomes, from conversion rates to repeat transactions and customer lifetime value. Our live report provides actionable insights to clearly define what's good and what needs scaling next. We run campaigns and build lasting relationships with consumers to drive sustainable growth for health and beauty brands.
Our Creative Portfolio
Our Clients
Health & Beauty Brands We Work With
Our Pricing Promise
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss this further or need something a little more flexible, book a call with a digital marketing agency in London.
| Starter | Advanced | Elite | Ultimate | |
|---|---|---|---|---|
£
825
Per month + VAT |
£
1650
Per month + VAT |
£
2475
Per month + VAT |
£
4125
Per month + VAT | |
|
Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
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Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
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Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
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Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
Dedicated To Small Businesses.
London's Top Health & Beauty Marketing Agency
Beauty Digital Marketing FAQs
We’re marketing aficionados. With a very long list of happy clients and success Stories. We understand the nuances of the health and beauty industry, like compliance, building trust, educating customers, and standing out in a saturated market. Our strategies are truly bespoke; they’re built around your audience, your goals, and your industry’s high expectations.
Our strategies are always planned in advance, meaning The Good Marketer never does last-minute scrambles. We prepare early to take full advantage of highly profitable periods throughout the entire year – whether it’s New Year wellness goals, Mother’s Day campaigns, or Black Friday beauty bundles. We’re timely and never miss an opportunity.
Every brand has a unique identity, a narrative, an ethos. Despite the health benefits your products might provide – individuality is your true secret ingredient. We build campaigns around that core, combining storytelling, educational content, custom visuals, and strategic targeting to connect with the right audience. We don’t just make noise – we make sure your voice is heard by the people who matter.
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!