As with all our services, eCommerce SEO rests on research. In the first stages of our work with you as your eCommerce SEO agency, we’ll investigate your site performance and conduct keyword research to build a blueprint for your growth. 

Because of their nature, eCcommerce websites tend to have a lot of pages – often to showcase different products, categories and subcategories. 

Naturally, this causes more technical errors, which is why we prioritise site audits. It’s critical that our work builds from the ground up to ensure that nothing from a technical standpoint is interfering with your platform – and therefore your user experience. Which can, ultimately, impact your credibility and therefore your results. 

We focus our keyword research on transactional, valuable terms and map them to your pages to these, creating an optimised structure and content that really speaks to the core wants of your audience. This can be as macro as mapping your category content, or as micro as individual product pages.

Then, as your eCommerce SEO agency, we’ll execute a comprehensive strategy that adds value to the areas of your site most needed, improving your Conversion Rates, increasing the overall UX of your site and keeping your customers engaged – and purchasing.

This can then be integrated into a larger marketing campaign to double your visibility in the search results pages with PPC or incorporate your optimised store into an email marketing campaign to continuously drive sales.

As an eCommerce site, it’s unlikely that you want blocks of optimised content interrupting your products. But don’t worry – we understand how important it is that your site blends aesthetics and functionality. The first bite is with the eye, after all.

We’ll optimise your site with On Page SEO, curating on-brand content for your homepage, product and category pages where necessary to drive a consistent voice across your site. Our in-house copywriters can create transactional content, or we can optimise existing content to ensure that we’re boosting the value of every word on your site.

The on page changes we’ll implement as your eCommerce SEO agency in London ensure we’re hitting those quick wins. Our numbers driven approach means we’ll work out the best methods to quickly improve your CRO, such as optimising metadata, improving title tags, and capitalising on alt attributes, as well as refreshing or creating the content on your site.

Because eCommerce moves fast, as your eCommerce SEO agency, we move quicker.

Off site SEO builds your website’s authority, so it can have a real impact on your bottom line. Literally. 

Building high quality connections that refer back to your site transfers authority which is a ranking factor for Google. Ultimately, helping you move up those all important ranking positions in Google’s search results, fuelling organic traffic and boosting ROI. 

As an eCommerce SEO agency, we can also use this as an opportunity. High quality placements and endorsements from relevant, quality platforms, bloggers and publications can work wonders for your online reputation, not to mention your brand awareness. 

Our in-house copywriters research and create unique off site content designed to target users at the very early stages of the conversion funnel. Capturing users who might not be aware of your brand to improve on awareness, consideration, and eventually conversions.

Using industry tools, our team is able to evaluate the benefit of each placement and will continuously measure performance to make sure that we’re maximising your online impact.

SEO is constantly evolving. This is why we keep a close eye on your performance at all times to monitor changes to the market landscape. 

On a regular basis, we’ll re-crawl your website for tech errors to protect the user experience even as you add products and new lines. Our experts also monitor and analyse your search rankings, integrating these insights into your bespoke On Page or Off Page SEO strategy to leave nothing to chance.

Moreover, analysts at our eCommerce SEO agency in London use industry tools to identify new and missed content opportunities. So we can continuously address those customer pain points while boosting visibility by keeping your site competitive. 

Conversion Rate Optimisation is critical for SEO, too. With so many routes and paths to take through a website, it can be overwhelming. Our team can streamline the navigation, maximising the number of users who purchase when they visit your website organically.