Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
The Benefits Of Google Tag Manager For Small Businesses
For those unfamiliar with Google Tag Manager (or GTM for short), it’s essentially a free tag management system that allows businesses to seamlessly and efficiently update tags and code snippets on websites and mobile apps from the web-based user interface.
For those unfamiliar with tags, these are the small pieces of code that collect information and send it to third parties, such as Google Analytics. Usually, these tags are managed by editing a website’s code; however, with the use of Google Tag Manager, you no longer need to do this. So, it’s no wonder so many small business owners find it to be such a powerful and worthwhile tool. It’s also widely utilised by marketers too!
The Key Benefits of Google Tag Manager
Simplified Management
Are you tired of constantly sourcing a developer to access and manage your website’s code when updating or adding tags? That time-consuming, stressful, and dreaded task is a thing of the past. With GTM, you can add, edit, and manage all of your tags from the straightforward, easy-to-use and accessible interface.
Website Performance
We all know one of the key aspects of customer satisfaction is a smooth, digestible website with quick load speeds. One undeniable way to improve the performance of your website is through efficient tag management. Optimising your tag loading and having control over when and how tags are fired results in a faster user experience and more profitability. Retain visitors, reduce bounce rates and prevent unnecessary tags from decreasing your site speed times with GTM.
Flexibility & Control
Small businesses looking to improve their control over tag management and/or increase their flexibility in campaign management must implement Google Tag Manager. Adding new tags, adjusting existing ones and testing multiple tracking scenarios has never been easier. What’s more – you’ll have greater responsiveness to market changes and marketing efforts optimised for unmatched success.
Tracking & Analytics
Every informed business decision comes from data, and with Google Tag Manager for small businesses, you can easily make your marketing decisions a success. Better management and implementation of Google Analytics, AdWords, and third-party service tags can track user behaviour, conversions, and significant metrics.
Cost & Collaboration
When running a small business – budgets can be tight. That’s not a concern when it comes to GTM – this free tag management solution is game-changing for SMBs because it’s FREE! Saving time and money whilst still allowing your employees to work together more effectively. That’s right, not only is it cost-effective, it’s collaborative too. Your marketers, be that in-house or from an agency, can ensure marketing goals are always aligned.
Getting Started with Google Tag Manager
If we’re being honest, we all want processes and strategies that are as straightforward as possible. And with Google Tag Manager, that’s exactly what you get. What’s more, nobody has to be a technical whizz to implement it in their workplace. In fact, as a leading digital marketing agency, we highly recommend it for its ease of use.
To get started with GTM, you will, like most software, need to create an account. Then, you must add your Google Tag Manager container code to your website. Now that’s ticked off the to-do list, you can begin configuring or adding your tags through the innovative and cohesive GTM interface. Thankfully, Google understands that not all those requiring GTM, such as small businesses and startups, will have the expertise and knowledge to just ‘get started’. Whether you opt for a Google Management Marketing Agency to help or you benefit from the simple yet comprehensive tutorials provided by Google itself, it’s a must that all small businesses make the most of GTM.
As we have discussed, Google Tag Manager is incredibly powerful and has multiple benefits for small businesses. For those looking to streamline, enhance, and speed up their tag management, GTM is the tool to use. Start exploring the possibilities of GTM and watch your marketing excel for years to come. For small businesses, Google Tag Manager can lead to greater campaigns, in-depth insights and ultimately improved growth.
Ready to take the first step? Why not let our Google experts at The Good Marketer assist you on this journey? Get in touch today and find out what we can do.