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The WordPress Plugins Your eCommerce Site Shouldn't Be Without
If you’re running an eCommerce site on WordPress, first of all — great choice. WordPress is super flexible, very scalable, and when handled right, a total powerhouse for online shops. But here’s the thing: your site is only as effective as the plugins behind it. And with over 50,000+ plugins available, picking the right ones can be a little daunting.
But worry not; The Good Marketer’s got you. Whether you’re just getting started or planning to boost your current setup, here are the best plugins for WordPress.
1. WooCommerce
First things first. If you’re running an eCommerce site and not using WooCommerce, you’re seriously missing out on a trick — especially if you’re using WordPress for eCommerce marketing.
WooCommerce is the go-to plugin for turning your WordPress site into an online shop with all the whistles and bells. It has everything you need: product listings, secure payments, shipping options, tax settings, and more. Oh, and it works wonders with a long list of other plugins.
Why you need it:
- Fully customisable and scalable.
- Has a great and supportive community.
- Integrates with almost everything.
- And it’s free!
2. Rank Math
Can we agree that you could have the world’s most incredible site, but if it doesn’t show up in search results, what’s the point?
Rank Math helps you optimise every page and product listing so that search engines and those who use them can find you. It doesn’t just throw jargony words at you either. Rank Math is clear and practical, telling you exactly what you’re doing right, what needs improving, and how to fix it.
Why you need it:
- Built-in SEO scoring system.
- Meta tags, keyword suggestions, and readability checks.
- Helps boost your organic traffic and site visibility.
3. WP Rocket
Nobody likes a slow website. Most visitors will click off if your site takes more than three seconds to load. WP Rocket is a caching plugin that makes your site load much faster. It minifies code, defers JavaScript, and performs technical magic so your site doesn’t feel sludging through a peat bog.
Why you need it:
- Better speed. Better user experience. Better conversion rates.
- SEO loves a fast site.
- It works out straight away.
4. Stripe for WooCommerce
If you’re serious about converting sales, you must make the checkout process as smooth as possible. Stripe for WooCommerce allows customers to pay directly with their debit or credit card, Apple Pay, or Google Pay.
Why you need it:
- Trusted by millions.
- Keeps transactions on your site (no irritating redirects).
- Instant credibility. People trust a clean checkout.
5. Klaviyo for WordPress
Email is one of the most powerful tools when building customer relationships, chasing abandoned carts, and launching new products. This plugin syncs your WooCommerce customer data directly with Klaviyo so that you can segment, automate, and market like all the pros.
Why you need it:
- Easy-to-use email automation.
- Targeted marketing based on real customer behaviour.
- Excellent for turning one-time shoppers into return purchasers.
6. TrustPulse
Have you ever visited a site and seen a little pop-up that says, “Jake from London just bought this”? That’s TrustPulse at work. These real-time notifications are the digital equivalent of a booked-up restaurant. They’re subtle, effective, and a great way to cement trust and encourage purchase.
Why you need it:
- Builds trust instantly.
- Encourages quicker purchases.
- Increases conversion rates without being pushy.
7. MonsterInsights
Let’s be honest, Google Analytics is powerful… and also a bit of a headache to navigate. MonsterInsights simplifies all that. It gives you clear reports directly inside your WordPress dashboard. So instead of wondering what happened to traffic last Tuesday, you can see it clearly.
Why you need it:
- Real-time stats you’ll understand.
- See what products and pages perform best.
- Helps you make data-led decisions without stress.
8. Tidio
Sometimes, people must ask a question before clicking “Buy Now.” Tidio lets you add live chat and chatbots to your site so you can answer those burning questions quickly and close the sale. You can even connect it to your phone and respond on the go — never miss an opportunity again!
Why you need it:
- Combines live chat with automation.
- Increases engagement and sales.
- Great for customer support and FAQs.
9. Advanced Coupons
WooCommerce has basic coupon functionality, but if you want more control (think BOGO deals, cart conditions, or loyalty programs), Advanced Coupons is the place to be. It adds innovative promotional tools that make customers spend more and come back again.
Why you need it:
- Gives order value a boost without slashing prices.
- Encourages repeat purchases.
- Easy to set up and use with WooCommerce’s systems.
Plugging in With the Best Plugins for WordPress
WordPress is a powerful platform, but like any powerful tool, it needs the right add-ons to reach its full potential. These plugins aren’t just some little extras; they’re the muscle behind your site, keeping everything running, growing, and converting.
So, take a look at your current setup. Could it be improved? Made Smarter? Function Faster? If yes, get in touch today and let London’s #1 WordPress agency plug in the strategy you’re missing.