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The Client.

Services: Meta Ads

ARAMIC is a fragrance brand specialising in long-lasting, high-quality perfumes inspired by iconic designer scents for men and women.

When ARAMIC approached us, the goal was clear: to stand out in a saturated market and establish a brand synonymous with affordable luxury. Within our first year of partnership, we helped them achieve over £1 million. Since then, we’ve grown ARAMIC into a multi-million-pound brand, and the growth hasn’t slowed since.

What We Did.

Our approach has always centred on collaboration, creative testing, and data-driven refinement. Working closely with ARAMIC’s founders, our paid social team focused on Meta Ads, continuously optimising creative strategies to drive scale without sacrificing profitability.

We found early success through relatable, community-driven video content, particularly formats that sparked engagement, such as ‘rage-bait’ haircut reactions and interview-style street videos. We also leveraged the co-founder’s authentic product recommendations and lifestyle-driven ‘get ready with me’ videos to create a genuine connection with audiences.

Testing offers and messaging supported our creative framework, ultimately identifying the hero promotion (3 for £60) as the key revenue driver. As the brand grew, we implemented Advantage+ campaigns across the funnel to sustain efficiency, refining creative variations for major commercial peaks like Black Friday and Christmas.

Building on Meta’s success, we expanded into Google Ads, introducing Search, Shopping, and Performance Max campaigns. By optimising the Merchant Centre feed and continuously refining audience targeting, we scaled Google spend to £25K per month in under six months while maintaining a strong return on investment.

  • Purchases on Meta grew by 192.19% YoY.
  • Our monthly revenue on Meta scaled from £200K to £600K.
  • Achieved a 4.0+ ROAS via Google Ads.
  • Generated over £300K in revenue via Google Ads.
  • Delivered a 57% increase in conversions and increased clicks by 36% on Google Ads.

Take A Look At Some Of Our Work.

The Results.

£ 0 M

Revenue generated in the last 6 months.

0 %

Increase in Meta Revenue YoY.

1 +

ROAS across both Meta & Google.

Testimonials

"Worked with Amelia and the team for the last couple of years - always responsive, keeps us informed and delivering strong results - friendly, client-centric service and highly recommend to any business!"
James RayburnThe Wealth Genesis
"We have been working with The Good Marketer for a year now. They have worked miracles in increasing our sales. Our sales have reached 6-figures /month in just under a year, all thanks to the team.We have previously worked with a few marketing agencies, and The Good Marketer is by far the best agency we have worked with! The team is very responsive and they really want the best for your company. You can really tell when someone is doing the job just for the money, or if they are really passionate about their work.Not only are they really friendly, but they are really understanding - they answer all your questions and go above and beyond to help in all possible ways. I couldn't recommend them enough!Thankyou team!!"
ChristinaWith Bling
"David and Tom have been a great help reviewing our paid social and managing our account to get the best performance out of our budget."
Mark McShaneSkills Training Group
I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
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Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic

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