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The Client

East Pizzas, a pizza dough company, came to us wanting to improve their online presence and expand their product offerings. With a vision for growth, they needed a website that showcased their brand and provided valuable resources and support for their customers’ pizza-making journey.

What We Did

We undertook a comprehensive approach to revamp the client’s website, focusing on functionality, aesthetics, and user engagement. Our key strategies included:

  • Brand-Aligned Design: We crafted a visually appealing website that perfectly reflected the client’s brand identity, ensuring consistency across all elements, from colour schemes to imagery.
  • SEO Optimisation: Implementing SEO best practices, we optimised the website’s structure, content, and meta tags to enhance its visibility on search engines and drive organic traffic.
  • User Experience Enhancement: Prioritising user experience, we redesigned the site’s navigation, making it intuitive and user-friendly. We also integrated features like FAQs, tutorials, and product guides to assist customers in their purchasing decisions.
  • Product Expansion: Recognising the client’s need for future growth, we expanded their product offering to include dough balls, bases, and additional toppings. The website was designed to accommodate this expansion seamlessly.

The Results

  • Increased Organic Traffic: SEO optimisation led to a noticeable increase in organic traffic, reducing dependency on paid advertising while maintaining and improving conversion rates.
  • Improved Conversion Rates: The enhanced user experience and value-added content contributed to higher conversion rates, turning more website visitors into satisfied customers.
  • Facilitated Future Growth: The client is well-equipped for future growth and market expansion with a scalable platform and expanded product offerings.
  • Enhanced Customer Engagement: Including FAQs, tutorials, and other support materials has improved customer satisfaction and engagement, fostering long-term loyalty.

Testimonial

I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic

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