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The Client.

Service: Logo Design, Website Design & Development

East Pizzas were already on board with us as a client when they decided they wanted to expand their wholesale offering, having a stand-alone site that emulated the feel of a ‘second business’ for wholesale orders.

When we began working on their wholesale site, they already had their branding from their B2C website, and they wanted their new site to mirror that look and feel.

What We Did.

We wanted to create a website for East Pizzas Wholesale that had all the credibility they already had with the existing B2C offering, but make it clear this new site was solely for B2B wholesale customers or those who wanted to order in bulk.

Here’s how we did it:

  • Site Design & Build: We designed and built a dedicated wholesale site that mirrored the look and feel of their existing website, whilst clearly targeting a different audience with a different intent.
  • Leveraged Existing Rankings: In order to transfer the existing credibility to the new site, we ensured there was a seamless navigation between the B2C site and the wholesale website to capitalise on traffic and reduce churn.
  • New Brand Identity: We designed a wholesale logo for East Pizzas Wholesale and used a clean, modern colour palette that aligned with the existing site's look and feel.
  • On-Site Purchasing: Rather than having forms or enquiries for wholesale orders, we made it easy to purchase products directly on the website. By doing this, we reduced customer churn and made it simple for individuals to buy East Pizzas Wholesale products, even in larger quantities.
  • Transparent Pricing: We included clear, competitive pricing, including purchase discounts allowing customers to feasibly find not only the relevant products, but also the pricing.
  • Reduced Barriers: To make it easier for potential customers to try before they buy, we offered sample packs, allowing individuals to try the product without any upfront investment.

The Results.

  • A clean and modern wholesale website that was aligned with East Pizzas branding.
  • SEO-optimised copy focused on specific search intent for those interested in bulk orders, restaurant needs or catering.
  • Flows and automations to ensure the correct touchpoints. From educating customers to nurturing them to purchase. We did this through audience segmentation and automations designed specifically for those who wanted to purchase wholesale or in bulk.
  • User-friendly pages that allow for the purchase of products directly through the site without any additional steps.
  • Clear copy that highlighted the difference in service from their existing website.

Testimonials

"I think these guys are fantastic and they have done an incredible job marketing my business."
Roland SimpsonEast Pizzas Wholesale
"David and Tom have been a great help reviewing our paid social and managing our account to get the best performance out of our budget."
Mark McShaneSkills Training Group
I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic

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