The Client.
Services: Google Ads
Edwards Removals is a London-based removals and storage company specialising in high-value domestic removals and storage solutions. They provide award-winning services that cater to commercial businesses, everyday households, and premium clients, specialising in handling fine art, antiques, and grand pianos.
Operating in a highly competitive space, they needed a reliable agency that could generate consistent, high-quality leads at scale and allow them to stand out in a competitive market.
What We Did.
Our PPC team developed a long-term Google Ads strategy that focused on building a scalable and profitable lead generation model. We aligned targeting with commercial intent and refined conversion tracking to ensure accurate performance data was the key driver behind every decision.
Creative testing became an ongoing cycle. We refined copy to reflect Edwards Removals’ premium positioning and introduced variations that highlighted trust, specialist expertise and high-value services. Landing pages were also improved to match user intent, resulting in higher enquiry rates. To further enhance efficiency, we utilised audience segmentation to tailor messaging for various groups, ranging from households planning a move to businesses requiring specialised handling.
The overall result was a fully optimised account that not only delivered consistent, high-quality leads but also scaled profitability, allowing Edwards Removals to stand out in a competitive market.
Over the last 12 months, we have achieved the following:
- Scaled the total ad spend by 45% YoY
- Lead volume increased by 360% YoY
- Click-through rate increased by 180% YoY
- Total clicks increased by over 1400% as CPC’s were significantly reduced since the beginning of our collaboration
- Significant improvement in channel relevance and visibility
- Repeatable and scalable enquiry generation across high-intent searches
The Results.
Increase in total leads.
Increase CTR YoY.
Increase in total clicks.