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The Client.

Services: Organic Social, Meta & Google Advertising

HALO Hydration is one of the leading providers of low-calorie and low-sugar hydration products in the UK and US. They approached The Good Marketer, looking to expand overall brand awareness and increase sales.

As a renowned brand within the fitness space, due to having investors like Andy Murray, they wanted to broaden their reach, starting in the US and later expanding to the UK.

What We Did.

Initially implementing Meta advertising, our strategy directed users to an Amazon storefront due to the absence of a direct-to-consumer eCommerce store.

Leveraging HALO Hydrations’ assets and our content creation services, we produced creator-style videos showcasing products and announcing expansion into the UK, subsequently launching Meta ads driving traffic to Amazon. Capitalising on relevant events like Wimbledon and Coachella, alongside World Hydration Day, Memorial Day, and Black Friday, we highlighted product relevance, leading to a significant sales increase.

Prioritising maximum ROI, our strategy focused on key US locations like Texas and California while eliminating less responsive age groups, such as the 55+ demographic.

We tailored HALO Hydration’s organic strategy to maximise brand awareness through TikTok content. Using engaging, creator-style, UGC videos, we showcased product highlights that promote the product and aligned with seasonal events like Wimbledon and World Hydration Day. We focused on speaking to the audience directly, through fast-paced, organic videos.

Over the course of 3 months, we have;

  • An 83.63% drop in the average Google CPC
  • An increase of 40% in hold rate for our video ads
  • A 670% increase in the average CTR on Meta
  • 420.25% increase in likes over 3 months
  • 857.98% in reached audience
  • A 27.50% increase in total followers

The Results.

0 M

Combined Meta impressions for campaigns across both the US & UK

1 %

Percentage drop in the average Google cost per click.

1 %

Percentage increase in the average click-through rate on Meta.

Testimonials

"David and Tom have been a great help reviewing our paid social and managing our account to get the best performance out of our budget."
Mark McShaneSkills Training Group
I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic

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