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The Client.

Services: Google Ads & Meta Ads

Muru Jewellery is a high-quality jewellery brand based in London that offers pieces inspired by the founders’ own travels. Muru Jewellery aims to craft jewellery that tells a story, which is why many of their pieces can be traced back to a specific trip around the world.

All of the company’s jewellery is designed with care and attention to detail in their North London studio. Their collection also offers handcrafted sterling silver and 18ct gold vermeil jewellery, available in limited quantities.

What We Did.

Muru Jewellery approached The Good Marketer to create a bespoke digital marketing strategy that can tackle their two primary objectives: maximise engagement and increase sales.

Our strategy involved working with the client and focusing on unboxing-style video content and product-specific ads designed to build excitement and entice new and returning customers to visit the website, engage with the brand, and make a purchase. The ads spotlighted Muru Jewellery’s bestselling pieces, including their “Mother & Child Necklace” and “Double Letter Necklace.”

To further Muru Jewellery’s growth, we launched a series of PMAX campaigns on Google. These were strategically centred around high-intent audience searches for two key product categories for Muru Jewellery: “Necklaces” and “Men’s Gifting.”

Overall, we took a multi-faceted approach to boost brand recognition and drive sales for Muru Jewellery in an incredibly competitive jewellery market. Thanks to a combination of audience insights, creative assets and A/B testing, we successfully optimised each campaign and delivered standout results.

Here’s what we achieved over the course of 12 months:

  • 12% increase in overall sales in 2024
  • 19% increase in AOV (Average Order Value)
  • 8% increase in Conversion rate
  • 12% increase in landing page views

The Results.

0 %

Increase in sales in 2024.

0 %

Increase in AOV.

1 %

Increase in landing page views.

Testimonials

'"We have been working with Tom and the team for 8 months and we are well on track to meet our sales target for year 1. Communication is good, expectations are realistic and the results speak for themselves. Keep up the good work!"'
Phil BarnesMuru Jewellery
"Worked with Amelia and the team for the last couple of years - always responsive, keeps us informed and delivering strong results - friendly, client-centric service and highly recommend to any business!"
James RayburnThe Wealth Genesis
"We have been working with The Good Marketer for a year now. They have worked miracles in increasing our sales. Our sales have reached 6-figures /month in just under a year, all thanks to the team.We have previously worked with a few marketing agencies, and The Good Marketer is by far the best agency we have worked with! The team is very responsive and they really want the best for your company. You can really tell when someone is doing the job just for the money, or if they are really passionate about their work.Not only are they really friendly, but they are really understanding - they answer all your questions and go above and beyond to help in all possible ways. I couldn't recommend them enough!Thankyou team!!"
ChristinaWith Bling
"David and Tom have been a great help reviewing our paid social and managing our account to get the best performance out of our budget."
Mark McShaneSkills Training Group
I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic

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