The Client.
Services: Google Ads & Meta Ads
Pet Corrector, developed by Company of Animals, is a globally trusted product designed to help correct unwanted dog behaviours safely and effectively. It is recommended by dog trainers and pet behaviourists and it works by emitting a harmless hissing sound to interrupt behaviours like barking, jumping up, or stealing food.
With millions of units sold worldwide, Pet Corrector is recognised as an essential training aid for pet owners looking to make a positive change in their pets’ behaviour.
What We Did.
Rather than driving traffic directly to a brand-owned website, Pet Corrector partnered with a trusted network of retail partners to make the buying journey easy for customers. At The Good Marketer, our objective was to boost brand visibility and drive high-intent traffic directly to these retailers to boost conversions.
We carried out customer persona research to better understand the U.S. market’s buying behaviours and their mindset. After this, we identified key messaging pillars that resonated most strongly with dog owners, particularly around safety during outdoor activities and effective behaviour correction.
Through a series of creative tests, we discovered that messaging and copy that aligned with “Dog Walks” seemed to perform the best, so we then focused our ad spend towards these high-performing creatives.
Ultimately, this combination of focused audience research, refined messaging, and strategic budget scaling led to a highly cost-effective campaign, delivering outstanding traffic results to trusted U.S. retail partners.
Here’s what we achieved over the course of 2 months:
- Increased budget efficiency by reallocating spend towards top-performing audiences.
- Achieved a lower CPC of £0.09.
- Drove up CTRs significantly, reaching up to 12.72%.
Take A Look At Some Of Our Work.
The Results.
Clicks to retailers.
Display CTR. Outperforming the 1.75% target.
CPC, outperforming the target by 55%.