The Client.
Services: Organic Social, Email Marketing & Meta Ads
Superbowl UK is the country’s third-largest bowling alley operator, proudly known as The Ultimate Family Entertainment Centre. With 11 venues (and growing), they offer a combination of ten-pin bowling, laser quest, arcades, soft play, and casual dining, catering to families, teens, and groups looking for all-in-one entertainment.
With ambitious expansion plans, they needed a hands-on marketing partner who could support everyday growth and high-impact campaigns, covering everything from paid and organic content to email, venue launches, and branded shoots.
What We Did.
Our approach blended geo-targeted paid social, organic content, performance-driven email marketing, and on-site content creation. Each channel aligned with Superbowl UK’s brand tone and commercial objectives, ensuring consistency across venues and campaigns, from evergreen bookings to one-off events like Sonic On Tour.
Paid Social.
Across Meta platforms, we ran a mix of evergreen and tactical campaigns designed to increase footfall and bookings. Each campaign was geo-fenced around individual venues, with creatives tailored to location-specific offers, local events, and ease-of-access (including in-ad maps).
We also developed video content and carousels showcasing everything from bowling to burgers, filmed and edited by our in-house team.
Campaigns included:
- Venue-specific limited-time offers
- Support for national campaigns
- High-energy video ads aligned with family-friendly messaging
- Carousel creatives promoting venue features and weekly offers
- Always-on brand awareness layered with conversion-focused tactics
Here’s what we achieved through paid social over the course of 6 months:
- 10,000,000+ impressions across Meta
- 1,028.37% increase in landing page views
- 4.62% unique outbound click-through rate
- 50.82% decrease in CPM
- 1,514.14% increase in overall impressions
- 419.23% uplift in reach
- 39.35% average hold rate on video-led ads
Take A Look At Some Of Our Work.
Organic Social.
We implemented a video-first strategy across TikTok, Instagram, and Facebook, prioritising snackable content formats and leaning into post-school/work engagement windows. Content was built around weekly offers, event countdowns, user-generated content, BTS footage from venue launches, and staff-led pieces.
Our tone balanced fun, energy, and local relevance, helping us build familiarity while pushing bookings. We also aligned organic and paid activity to create a cohesive brand narrative across all touchpoints.
Here’s what we achieved through organic social:
Facebook (Jan–June)
- Achieved over 9.7M accounts reached
- Increased impressions by 141.91%
- Increased reach by 121.12%
- Increased engagement by 109.37%
- Increased followers by 3.1%
Instagram (April–July)
- Achieved 44K views
- Increased reach by 127.4%
- Increased followers by 8.6%
TikTok (Jan–June)
- Achieved 51K views
- Increased post views by 152.2%
- Increased followers by 86.1%
Take A Look At Some Of Our Work.
Email Marketing.
We designed and sent out fully branded email campaigns across Superbowl UK’s locations, with eye-catching visuals and clear calls to action tailored to each venue’s offers and events. Venue-level segmentation allowed us to tailor subject lines, offers, and content for maximum relevance, keeping Superbowl UK at the top of inboxes.
Whether launching a new location, promoting Valentine’s Day, or building hype for National Pizza Day, each email helped reinforce brand awareness while driving bookings.
Here’s what we achieved through email marketing over the course of 6 months:
- 45.24% unique open rate
- 5.95% unique click rate
- 8.33% total click-through rate
- 0% unsubscribe rate
The Results.
Increase in landing page views.
Average email open rate with 0% unsubscribes.
Impressions across Meta.