The Client.
Service: Website Design, Development & SEO
SweetTree are in-home care specialists focusing on providing excellent in-home care for their clients.
When they approached us, they were looking for a team to revamp their website and make it more aligned with their branding. They needed a website that would stand out in the incredibly competitive home care space, that highlighted their unique offerings and was properly optimised for conversion.

What We Did.
Our focus for SweetTree was specifically on their home and service pages. We wanted to really highlight their unique selling points (USPs) and achievements to help them stand out in the home care landscape.
- Conversion Focused Pages: We wanted to ensure SweetTree’s service pages were fully optimised for conversion, so we implemented relevant CTAs at various key touchpoints across the site.
- SEO-Optimised Content: We wrote clear, informative copy that was optimised in line with relevant keywords and search intents. By ensuring all copy was written in accordance with SEO best practices, we were able to boost visibility and attract relevant traffic to the site.
- Consistent Branding: We made sure that SweetTree’s branding and colour palette was consistent across the website. This was reflected in the colour-coded service pages on the site to keep consistency and make navigation simple.
- Introduced FAQs: In order to improve SEO and provide users with valuable information based on what they’re searching for, we introduced dedicated FAQs into each of the service pages.
The Results.
- A sleek and user-friendly site that is more aligned with SweetTree’s branding.
- Informative and optimised copy that solidifies SweetTree as experts in the in-home care space.
- SweetTree now has a modern website that is more aligned with their brand, ready to climb search results and solidify themselves as a key player in the incredibly competitive in-home care space.
Testimonials
"David and Tom have been a great help reviewing our paid social and managing our account to get the best performance out of our budget."
Mark McShaneSkills Training Group
I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
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Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
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Nancy FlorenceNancy Florence Coaching
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Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic