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The Client.

Services: Google Ads

SweetTree is a respected home and live-in care agency offering personalised support to individuals with a range of needs, from companionship to dementia care, and more.

Facing challenges with acquiring new clients and recruiting high-quality care professionals, they turned to The Good Marketer’s team to improve conversion rates and lower their cost per acquisition (CPA) for client leads and recruitment efforts.

What We Did.

To tackle the challenge of attracting new clients and care professionals, we implemented a strategic paid search campaign via Google Ads to drive high-quality leads while optimising the cost per acquisition.

We used a data-driven approach to help us refine our target audience. As a result, we created a better, seamless user experience and designed and launched a bespoke PPC landing page. Our team identified that a well-optimised page would be a key opportunity to improve conversion rates for Google Ads traffic. The results only proved us right. We also ran A/B tests comparing our new page to SweetTree’s existing one, which clearly demonstrated the uplift in performance.

Throughout the campaign, we consistently refined ad messaging and implemented ongoing optimisation to monitor performance, improve our bidding strategies, and maximise efficiency.

While working together with SweetTree over the course of 3 months, we delivered:

  • 37.58% reduction in CPA
  • 408% increase in CVR from a new landing page
  • 35.77% overall improvement in conversion rate
  • 116% more conversions resulting in 344 more leads that year

The Results.

0 %

Increase in conversions.

1 %

Increase in CVR for a new landing page.

1 %

Reduction in CPA.

Testimonials

""We worked with The Good Marketer for around two years, and they were fantastic! The team really took the time to understand our business and created strategies that delivered great results. They were always professional, easy to work with, and felt like an extension of our team.Their campaigns and advice made a big difference for us, and we’re so grateful for their help. If you’re looking for a reliable and skilled marketing agency, we highly recommend The Good Marketer!""
Dan HallPowered Now
"Worked with Amelia and the team for the last couple of years - always responsive, keeps us informed and delivering strong results - friendly, client-centric service and highly recommend to any business!"
James RayburnThe Wealth Genesis
"We have been working with The Good Marketer for a year now. They have worked miracles in increasing our sales. Our sales have reached 6-figures /month in just under a year, all thanks to the team.We have previously worked with a few marketing agencies, and The Good Marketer is by far the best agency we have worked with! The team is very responsive and they really want the best for your company. You can really tell when someone is doing the job just for the money, or if they are really passionate about their work.Not only are they really friendly, but they are really understanding - they answer all your questions and go above and beyond to help in all possible ways. I couldn't recommend them enough!Thankyou team!!"
ChristinaWith Bling
"David and Tom have been a great help reviewing our paid social and managing our account to get the best performance out of our budget."
Mark McShaneSkills Training Group
I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic

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