The Client.
Services: Meta Advertising
Wolfworthy is a dog food brand that provides an effective dry food alternative to raw feeding. Rated as one of the best British dry dog foods they carefully source the finest ingredients to create the finest dog food.
The client wanted to scale up their ad spend across Meta whilst maintaining a healthy cost per conversion. They needed a team that could devise a strategy to effectively increase ad spend whilst maintaining a strong ROI.
What We Did.
The client sought assistance in scaling their advertising spend across Meta platforms but lacked a clear strategy. With a focus on maintaining a low CPA and limited prior testing of creatives, the initial challenge lay in setting up effective ad campaigns. To address this, we prioritised extensive testing of demographics, ad copy lengths, and creative variations.
To overcome the broad targeting approach and optimise performance, we structured around 10 ad groups, blending interest and lookalike targeting to maintain control while reaching specific segments. Leveraging the client’s rich purchase conversion data, we created lookalike audiences to identify new high-value customers. By gradually transitioning budget allocation from existing campaigns to ours, we minimised performance fluctuations and ensured a seamless transition. Furthermore, we prioritised user-generated content (UGC) creatives to enhance ad performance, capitalising on their proven effectiveness within the account.
Over the course of 6 months, we have achieved:
- 15% decrease in cost-per-landing-page-view
- Increased revenue by 84.60%
- Maintained CPA while increasing spend by over 45%
Take A Look At Some Of Our Work.
The Results.
84.60% increase in revenue.
Improved return on ad spend by 27.9%.
Garnered over 18,000 purchases.