The Client.
Services: Google Ads
Zenith Bank UK provides fixed-term savings products for UK-based savers aged 40–70 who value stability, trust, and competitive returns. Positioned as a credible alternative to both traditional building societies and emerging banks, Zenith Bank UK offers market-leading interest rates and a straightforward online savings experience.
When Zenith Bank UK partnered with us, their goal was to grow direct deposit inflows through their savings platform and increase awareness of their high-interest fixed-term deposit products.
What We Did.
Our strategy centred on precision, performance, and timing. With consumer interest in savings products surging during the summer months, we identified an opportunistic window to capture demand.
We increased ad spend by 50% and strategically shifted the budget mix to give a larger share to Performance Max. This allowed us to reach savers across multiple touchpoints while Search campaigns focused on capturing high-intent queries. Together, Search and Performance Max created a connected journey.
Our team continuously refined targeting, creative, and keyword strategy to ensure visibility among audiences actively seeking competitive savings rates. We optimised towards deposit conversions and funnel engagement, using data-backed insights to maximise efficiency without compromising the quality of potential leads.
This full-funnel approach not only improved acquisition performance but also strengthened Zenith’s brand position in a highly competitive financial domain.
In 3 months, we achieved the following:
- 48% increase in overall leads, with cost per conversion rising by only 1%
- 73% of clicks engaged for at least ten seconds, reflecting exceptional traffic quality and strong ad relevance
- 112% increase in leads for short-term savings products, directly aligning with Zenith’s key commercial objective
The Results.
Increase in overall leads through marketing activity.
Increase in short-term savings product leads.
Of traffic engaged with on-site content.