Education Marketing Agency In London
By partnering with an agency like The Good Marketer and embracing adaptive digital marketing strategies, you can enhance your institution’s visibility and ensure your educational resources are available to a diverse audience.
The eLearning market is forecasted to exceed £400 billion by 2026, proving that digital education platforms and eCommerce resource providers are clearly revolutionising accessibility and engagement within the education industry.
With the education sector shaping up to be profitable for businesses with the proper strategies in place, it’s about time you send any outdated, old-school marketing tactics to the back of the class.
Struggling to Grow Your Education Business?
If you’re in the education sector, you’ve likely recognised the importance of digital marketing to attract and retain students. Many institutions, course providers and eCommerce resource suppliers come to us after watching ad budgets vanish, lead quality decline, and application rates plateau. Sound familiar?
Are You…
- Spending on campaigns that generate interest, but no applications or enrolments?
- Getting website traffic but seeing little conversion into open days, form fills, or course sign-ups?
- Unsure how to connect with parents, students, or adult learners in a meaningful, trust-building way?
- Missing out on key enrolment windows because your content strategy isn’t aligned with academic calendars?
- Relying on outdated marketing tactics while competitors invest in automation, video, and personalised email journeys?
- Struggling to grow your institution’s reputation or visibility in an increasingly crowded education space?
If any of that hits home, it’s a sign that your strategy needs more than surface-level fixes. Let’s fix it together.
Our Education Sector Marketing Services.
Education marketing is all about building trust with potential learners. Whether you’re an independent language school, edtech provider, or an online learning platform, your audience is looking for credibility and clarity. Students want relevance, parents want reassurance, and mature learners want real results.
That’s where the Good Marketer comes in. From online courses to back-to-school resources, our leading education marketing strategies can turn your business into a beacon of learning, growth and discovery.
Education Digital Marketing Case Studies
Results Too GOOD to Ignore!
Obby
Career Accelerator
Our Unique Approach to Education Marketing
Audience Personas
There are countless reasons why learners invest in courses, institutions and resources. Some are driven by operational upskilling, career changes and personal growth. With this mind, we place emphasis on getting to know your audience, understanding motivations, behaviours, and the potential objections they might have.
Creative Testing
Successful education marketing takes more than a refined syllabus and miracle learning resources. It requires a clear narrative. Whether it’s video content, course pages, academic articles or targeted ad campaigns, we test, refine, and analyse every creative element to understand what drives clicks, sign-ups, and applications. Every campaign is data-backed and optimised for performance.
Insights & Reporting
Successful education marketing takes more than a refined syllabus and miracle learning resources. It requires a clear narrative. Whether it’s video content, course pages, academic articles or targeted ad campaigns, we test, refine, and analyse every creative element to understand what drives clicks, sign-ups, and applications. Every campaign is data-backed and optimised for performance.
Our Creative Portfolio
Our Clients
Education Businesses We Work With
Our Pricing Promise
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss this further or need something a little more flexible, book a call with a digital marketing agency in London.
| Starter | Advanced | Elite | Ultimate | |
|---|---|---|---|---|
£
825
Per month + VAT |
£
1650
Per month + VAT |
£
2475
Per month + VAT |
£
4125
Per month + VAT | |
|
Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
|
Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
|
Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
|
Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
|
Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
|
Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
|
Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
|
Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
|
Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
|
Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
|
Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
|
Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
Dedicated To Small Businesses.
London's Top Education Marketing Agency
Education Sector Marketing FAQs
Balancing trust, value, and engagement is the key to success within the educational sector – we know it, and we’re sure you do, too. With an experienced understanding of the industry, adaptive marketing strategies at the ready and a repertoire of success stories, The Good Marketer is an expert when it comes to your industry and audience.
We continuously analyse industry trends, customer behaviour, and campaign data to refine strategies, improve conversions, and scale sustainably. Whether you’re launching or looking to grow faster, we create tailored marketing plans that deliver real, measurable results.
We know a parent buying reading materials for their child isn’t going to be driven by the same things as an education professional enrolling on an SEN course. That’s why we never copy and paste strategies. Every campaign speaks directly to your audience’s needs, goals, and mindset, whether it’s reassurance, ambition, or flexibility.
Timing is everything in education. We build campaigns around your academic calendar and application deadlines. We ensure your message lands at exactly the right moment. Whether it’s pushing final enrolment reminders, advertising revision resources, or increasing interest for your new course, we’re already thinking two steps ahead.
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!