FMCG Advertising Agency in London
At The Good Marketer, we know that the FMCG industry doesn’t revolve around sitting on digital shelves collecting dust; it’s about agility, visibility, and building brand recognition in seconds. From snappy launches to nurturing loyalty, we hone our strategies to capture attention and keep it.
Whether it’s a scroll, swipe, or search, your brand will always leave an impression – and a clear path to purchase. With flexible pricing, intentional targeting, and conversion-led creatives, we help FMCG brands shift products at lightning speed to hit their ROAS bullseye consistently.
In short? We turn fast-moving into fast-selling. Sounds good, doesn’t it?
Struggling to Grow Your eCommerce FMCG Business?
So, your product is a fast-moving, everyday essential? Great. But you’re not seeing growth or consumer engagement? Not so great. FMCG brands come to us after watching ad costs creep up while returns flatline… or worse, nosedive. Sound familiar?
Are You…
- Spending more on paid ads than you’re seeing in sales?
- Getting traffic but not converting browsers into buyers?
- Struggling to build repeat purchase behaviour or subscription uptake?
- Unsure how to use your data to drive smarter decisions?
- Seeing creative fatigue with content that doesn’t hit like it used to?
- Feeling stuck between performance pressure and brand-building goals?
- Watching competitors scale while your campaigns stall?
Your turnover might be quick, your shelf life might be short, but that doesn’t mean your marketing shouldn’t deliver long-term value. There’s no room for stale strategies when shifting fast-moving consumer goods.
Our FMCG Industry Marketing Services.
When it comes to fast-moving consumer goods marketing strategies, we’re second to none in understanding when, where and why to apply them. Your brand doesn’t just need visibility, it needs meaning. And consumers need a reason to buy into said meaning.
Remember – as an eCommerce business, there’s a chance you’re not hiding behind wholesale giants, relying on retail real estate or waiting patiently on supermarket shelves. With the middleman missing, you’re essentially face to face with your customers, and every ad, creative and social media appearance should consider this. Your strategies need to feel deeply personal and always relevant.
Your FMCG eCommerce strategy begins here, and you’re in good hands!
Fast-Moving Consumer Goods Marketing Case Studies
Results Too GOOD to Ignore!
Pet Head
Pan-n-Ice
Wolfworthy
Our Unique Approach to the Food & Drinks Industry
Audience Personas
Beauty’s in the eye of the beholder - meaning not all customers are seeking the same thing. Some want results-driven skincare, others are chasing holistic wellness, while some just need trusted, convenient solutions that fit into their hectic routines. By understanding their needs, behaviours, and habits, we build campaigns that don’t just convert - but create loyal customers who come back, time and time again.
Creative Testing
Standing out in a saturated market takes more than a pretty face or a strong claim - it takes trust. From informative content that educates to comparison-driven campaigns that highlight your uniqueness, we position your products or healthcare services as the go-to. We combine bespoke visuals with messaging that builds credibility and authority, all while championing your unique selling points.
Insights & Reporting
Success is not measured by clicks but rather by real business growth. We measure essential outcomes, from conversion rates to repeat transactions and customer lifetime value. Our live report provides actionable insights to clearly define what's good and what needs scaling next. We run campaigns and build lasting relationships with consumers to drive sustainable growth for health and beauty brands.
Our Creative Portfolio
Our Clients
FMCG Brands We Work With
Our Pricing Promise
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss this further or need something a little more flexible, book a call with a digital marketing agency in London.
| Starter | Advanced | Elite | Ultimate | |
|---|---|---|---|---|
£
825
Per month + VAT |
£
1650
Per month + VAT |
£
2475
Per month + VAT |
£
4125
Per month + VAT | |
|
Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
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Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
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Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
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Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
Dedicated To Small Businesses.
London's Top FMCG Marketing Agency
FMCG Advertising Agency FAQs
We sure can. Our scalable marketing frameworks and strategies can adapt to multi-SKU brands, from skincare bundles to snack boxes and everything in between. We use segmented targeting where necessary, variant testing when applicable, and some seriously brilliant campaign mapping to promote each product without ever overwhelming your audience or budget.
Absolutely! We’ve worked with several subscription-based FMCG brands, so this isn’t new territory for us. We use email flows, retargeting strategies, and most importantly, loyalty incentives to reduce churn and increase lifetime value.
Launches are planned around calendars with peak buying cycles in mind. We produce bespoke creatives for each audience segment and test messaging across platforms. From pre-launch awareness to post-launch retargeting, our FMCG advertising strategies focus on speed, visibility and conversion.
Definitely! We support traditional FMCG brands moving online through D2C web development, marketplace strategies, and full-funnel digital campaigns. If you’re looking to tackle the digital space, we have the tools and know-how to help you do just that.
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!