Home & Garden Marketing Agency in London
Every household brand starts somewhere – and The Good Marketer is the first choice for home and garden businesses looking to become one.
Whether you’re looking to boost your organic visibility or launch an impactful social media campaign, partnering with an agency specialising in marketing home and garden products will ensure your business remains on top despite fierce competition and a changing market.
As a specialist furniture marketing agency, we help brands showcase their products through strategic campaigns that drive both traffic and sales. We specialise in keeping your momentum strong throughout key seasonal sales periods like Black Friday, Christmas, and the spring gardening boom.
From promoting your latest collections to launching last-minute campaigns, we ensure your brand gets the visibility – and results – you deserve.
Struggling to Grow Your eCommerce Home & Garden Business?
Many home & garden brands come to us frustrated by plateaued online sales, inefficient ad spending, and feeling stuck in growth limbo.
Are You…
- Frustrated by stagnant or declining online sales due to underperforming creatives and video content?
- Spending on digital ads without seeing meaningful returns?
- Struggling to stand out in a crowded online marketplace?
- Missing out on potential customers due to an under-optimised or confusing website?
- Losing opportunities due to ineffective targeting or a poor ad strategy?
- Concerned about how to market a large range of products with varying degrees of profitability?
If the above sounds familiar, you’re not alone – and we know exactly how to get you back on track.
Our Home & Garden Marketing Services.
As a home and garden marketing agency that supports small businesses and champions the underdog, we understand the unique challenges of standing out in this highly creative and competitive industry. From stylish furniture to garden must-haves, there’s always another brand claiming to be the go-to choice—but success ultimately hinges on your marketing strategy.
The Good Marketer is here to help your business grow. We set ambitious goals and craft custom strategies focused on your core KPIs, whether that’s increasing brand awareness, driving conversions, or creating a seamless online shopping experience.
Our approach as a homeware marketing agency focuses on highlighting your products and boosting profitability through creative and data-led targeting.
Home & Garden Marketing Case Study
Results Too GOOD to Ignore!
Evergreen Direct
The House Outfit
Kuishi
Our Unique Approach to the Home & Garden Industry
Audience Personas
Whether they’re DIYers, interior designers, or getting their garden ready for the warmer seasons, understanding who your customers are is invaluable. We go above and beyond with our research, focusing on purchasing behaviours, lifestyle trends, and seasonal interests. Our strategies speak directly to your customers’ needs, aspirations, and stylistic preferences.
Creative Testing
Standing out requires more than just the promise of high-quality products. It takes compelling imagery, strategic messaging, and highlighting the unique qualities of your products. We test and fine-tune everything from inspiring home styling imagery and engaging product videos to targeted ad copy, identifying exactly what drives customer engagement and boosts sales. Every campaign is grounded in data and carefully optimised.
Insights & Reporting
Standing out requires more than just the promise of high-quality products. It takes compelling imagery, strategic messaging, and highlighting the unique qualities of your products. We test and fine-tune everything from inspiring home styling imagery and engaging product videos to targeted ad copy, identifying exactly what drives customer engagement and boosts sales. Every campaign is grounded in data and carefully optimised.
KPIs That Keep Your Home & Garden Brand Flourishing
For Home & Garden brands, profitability often varies across product lines – and with such an extensive range, it’s pretty easy to fall into the trap of trying to market everything at once.
That’s why we focus on setting measurable KPIs built around your most profitable products. Using our custom KPI and profitability calculator, we ensure ad spend is allocated where it drives the greatest return – rather than taking a catch-all approach.
Our Creative Portfolio
Our Clients
Home & Garden Businesses We Work With
Our Pricing Promise
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss this further or need something a little more flexible, book a call with a digital marketing agency in London.
| Starter | Advanced | Elite | Ultimate | |
|---|---|---|---|---|
£
825
Per month + VAT |
£
1650
Per month + VAT |
£
2475
Per month + VAT |
£
4125
Per month + VAT | |
|
Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
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Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
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Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
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Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
Dedicated To Small Businesses.
London's Top Home & Garden Marketing Agency
Home Improvement Marketing FAQs
We work with you to identify the most profitable products in your range using our custom KPI and profitability calculator. Rather than spreading the budget thin across your full range, we double down on high-margin products that offer the strongest return.
We build creative and copy variations specifically designed for commerciality. Whether it’s Black Friday or seasonal surges, we ensure your products are promoted with relevant offers, messaging and creatives.
Home & Garden audiences respond well to creative visuals, video content, and UGC. We test multiple formats – especially video – to show products in real environments.
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!