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The Client.

Service: Website Design & Branding

Ikonic Jewellery is a new jewellery brand that offers premium, high-end jewellery pieces.

When they approached us, they were originally looking for Meta Ads management, but after our initial call, we realised their website wasn’t reflecting the luxury jewellery they were offering. We proposed a switch to website design and development to build a strong foundation that reflected the high-end products on offer at Ikonic Jewellery.

What We Did.

We focused our efforts on the overall branding and feel of the Ikonic Jewellery website. We really wanted to create a site that felt premium and supported customers through their shopping journey, from landing on the homepage to navigating the products. Here’s how we did just that:

  • Tailored Pages: We designed their key pages, including the homepage, collection pages, and product pages, making sure everything was tailored to the Ikonic Jewellery audience.
  • Brand Redesign: We focused on elevating Ikonic Jewellery’s brand and website to reflect its high-end products. We used a neutral colour palette and focused on clean, sleek branding.
  • Visual Content Suggestions: As we were trying to give them a more premium feel, we also suggested updating their imagery to include more modelling shots to better showcase their jewellery and bring a sense of luxury to the site.
  • Bespoke Service Creation: We created a dedicated page for Ikonic’s more bespoke services and included “Enquire Only” buttons on more high-end pieces to encourage a more personalised service aligned with luxury shopping.

The Results.

  • A luxe, user-friendly website that reflects the high-end products Ikonic Jewellery offers.
  • Landing pages and product pages that are designed to maximise conversions.
  • Specialised collection pages that make it easy for customers to find exactly what they’re looking for.
  • A sleek, neutral colour palette and branding.

Testimonials

"David and Tom have been a great help reviewing our paid social and managing our account to get the best performance out of our budget."
Mark McShaneSkills Training Group
I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic

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