Think Email Marketing is Dead? Think Again!
Despite what you might believe, email marketing isn’t a thing of the past. It’s one of the most powerful tools available to eCommerce businesses today. Unlike social media, where algorithms decide who sees your content, email gives you a direct line to your audience. You control the conversation, and you control the reach.
A strong email marketing strategy is not about firing off generic promotions. It’s about building relationships. Each email is an opportunity to tell your story, connect with your customers, showcase your products and services, and nurture long-term loyalty. It keeps your brand active in their minds and makes sure you’re the first name they think of when they’re ready to buy.
For every £1 spent on email marketing campaigns, it’s possible to see a return of £35, making email marketing a highly cost-effective channel based on researched averages. If you’re not already investing in eCommerce email marketing, you’re not just missing an opportunity – you’re handing it to your competitors instead.
Why Your Emails Are Being Ignored…
If any of this hits a little too close to home, it might be time to rethink your email marketing strategy:
● You’re sending emails… but nobody’s opening them.
● You have a list of customers… but have no idea how to actually talk to them.
● Your open rates are stuck in single digits (and your click-throughs are even worse).
● Your abandoned carts stay abandoned.
● Your email templates look like they were made in 2015 (because they were).
● You know email marketing should work… but you have no idea where to start.
If you’re nodding along to any of these, you’re not alone. Most businesses struggle to make email marketing live up to its potential — and that’s exactly where we come in…
The eCommerce Email Marketing Agency You’ll Wish You Hired Sooner
Imagine launching a new product or service with a polished email marketing campaign that highlights exactly why your customers need it. Guess what? The Good Marketer can make that a reality.
Whether you’re sending a welcome series, chasing down abandoned carts, or just reminding customers you’re still alive and kicking, we’ll help you get it right with expert strategies built to get those emails opened.
What Email Marketing Platforms Do We Use?
(And why it’s Klaviyo)
Klaviyo makes it easy to customise your customer journeys and plug revenue leaks you didn’t even know you had. It’s the difference between another forgettable email and one that feels personal.
The platform was built with eCommerce brands in mind, and it shows. It plugs seamlessly into platforms like Shopify, WooCommerce, Magento, and BigCommerce, pulling in customer data that you can use. Every click, every purchase, every abandoned cart becomes an opportunity to send smarter, more personalised messages that move customers closer to buying. With Klaviyo’s deep integrations, you’re never guessing what your audience wants but responding to exactly what they’re doing.
Whether you’re running an eCommerce empire or growing a service-based business, we’ll set up your Klaviyo account to upsell, cross-sell, and win back customers you thought were gone for good.
We’re also certified Klaviyo partners – we’ve got the certificate and everything.
High-Converting Automations
Do more with less. A Klaviyo email marketing strategy can allow you to have easy and automated communication with your customers.
Segment Your Audience
Klaviyo’s advanced segmentations allow your Klaviyo Email Marketing to target like a pro! Ready to hit those high-converting sweet spots?
Unmatched Scalability
Klaviyo does it all! From offering businesses advanced features to an easy-to-use platform. Growing your business with our Klaviyo Email Marketing Agency is a piece of cake!
Our Clients.
We're proud to have worked with
So, Why Choose The Good Marketer?
Because we believe every email should be worth opening. No junk. No spam. Just purposeful messaging.
At The Good Marketer, we don’t just send emails — we send the right emails, at the right time, to the right people. Whether it’s a Black Friday sale, a Christmas discount code, or a birthday surprise that feels more thoughtful than automated, we make sure your brand shows up when it matters most.
Our team combines sharp copy, custom designs, clever segmentation, and smart automation to make sure every email feels like it was written just for the recipient — not for the masses. From abandoned cart nudges to welcome flows and re-engagement campaigns, we keep your customers opening, clicking, and buying. While other businesses are clogging up inboxes, we’re helping brands build loyalty, boost conversions, and turn casual shoppers into lifelong customers.
Here’s what you get:
● Full email marketing strategies
● Expert Klaviyo set-up and management
● Standout, on-brand templates
● Smarter automations that drive sales
● Data that shows off the real wins
We take the time to understand your brand, your products, and your audience — then build campaigns that feel personal, persuasive, and worth opening.
Meeting & Exceeding Expectations
Our Work as a Leading Email Marketing Agency in London
The House Outfit Case Study
The House Outfit is an online eCommerce store that sells modern wall prints, frames, and home decor. They partnered with our email marketing agency to achieve:
Average campaign open rate.
Increase in campaign click rate over 3 months.
Increase in revenue from Klaviyo over 3 months.
Ready To Dominate Inboxes?
If you’re serious about taking your brand to the next level, then it’s time to partner with The Good Marketer. What are you waiting for? Let’s make some magic happen.
Email Marketing Agency FAQs
At The Good Marketer, we’re big on Klaviyo. The outstanding email platform has a user base of over 265,000 shops worldwide and seamless integrations with leading eCommerce platforms like Shopify, Magento, Salesforce, and WooCommerce – but that’s not the only reason we’re fans.
Its robust features enable businesses to send hyper-personalised emails, set up automated flows, and create engaging signup forms, regardless of a business’ stage in the entrepreneurial journey. Klaviyo’s emphasis on scalability makes it ideal for businesses aiming to expand their reach and drive growth through targeted email marketing campaigns. And the reporting? It’s insanely detailed. We geek out over it on the daily.
Unlike the broader targeting options associated with social media and paid ads, email marketing offers businesses the opportunity to tailor personalised messages that are then sent to a customer’s inbox. These messages are based on demographics, online behaviours and preferences.
Email marketing strategies are honed, data-driven, and powered by an unparalleled form of direct communication, which makes it far easier for businesses to foster, retain, and cement customer loyalty. Businesses that partner with an email marketing agency can also experience a high return on investment (ROI).
Email marketing agencies (like us) have the latest insights when it comes to trends, strategies, tools, and everything in between. We’re constantly refining our email marketing know-how to stay ahead.
Outsourcing to an email marketing agency can also save you invaluable time. Instead of spreading your resources thin, you can partner with us, a team of specialists who can manage everything efficiently.
No matter the niche, there isn’t a nuance of your industry that our talented team doesn’t understand. Our expertise allows us to craft email marketing strategies and campaigns tailored to align with your business objectives. From content creation, copywriting and lead generation, we’re more than capable of capturing your target audience.
Our commitment to integrity, creativity, and client success ensures that every campaign we create not only stands out but also drives meaningful impact. When you partner with us, you’re choosing an agency that’s dedicated to pushing boundaries and achieving the extraordinary.
Of course we can! Whether you already have a clear idea of which channels you’d like to invest in or need a full audit and strategy overhaul, we’re here to support you every step of the way.
At The Good Marketer, we understand that SMEs may not have the budget to invest in every channel right away. That’s why our bespoke strategies are tailored to your business, niche, and goals. We work together to create a digital strategy that aligns with the KPIs we set, prioritising channels that will deliver the best results for your business.
Our approach includes tests, optimisations, and a timeline for when new channels can be introduced, ensuring that your marketing efforts are as efficient and impactful as possible.
We have a proven track record of getting great results for our clients, but we can’t promise results – no good agency can.
We do aim to provide you with a flexible service that means you get the most for your money, though. We use an hours-based model that allows you to spend your hours on any channel of your choosing, if you’re not seeing results from one service, you can move the hours to another.
Why Your Business Needs The Good Marketer?
We know there are plenty of marketing agencies that specialise in email marketing, but here’s why our clients choose us:
Proactive Agency
We take the lead from conducting initial analysis to thorough reporting, staying in regular contact throughout the entire process.
Dedicated Account Managers
Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.
One Working Day Response Time
No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.
In-House Creative Team
Maximise email marketing opportunities with scroll-stopping creative from images to video, all created by our in-house specialists.
Transparent Approach
Gone are the days of being left in the dark by your email marketing agency - you’ll be updated on everything from your latest successes to areas for improvement.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
Our Pricing Promise
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss this further or need something a little more flexible, book a call with a digital marketing agency in London.
| Starter | Advanced | Elite | Ultimate | |
|---|---|---|---|---|
£
825
Per month + VAT |
£
1650
Per month + VAT |
£
2475
Per month + VAT |
£
4125
Per month + VAT | |
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Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
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Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
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Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
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Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend