Jewellery Marketing Agency In London
When your customers buy jewellery, it’s never just about the metal, the stone, or even the one-of-a-kind filigree. Though people are drawn to beautiful things, the purchase itself is often driven by something far more profound: a story, a sentiment, a moment they want to celebrate. It might be a gift for someone special, a way to express individuality, or a little act of self-reward.
At The Good Marketer, we help jewellery brands connect to those deeper emotions. We blend creativity, strategy, and data to ensure your brand doesn’t just fade away in someone’s feed, but finds a permanent place in their collection.
The UK jewellery market is now worth over £5.7 billion and continues growing, yet many brands echo the same message. Everyone promises luxury, craftsmanship, or sustainability. That’s great and all, but the real difference lies in how you make people feel.
This emotional complexity can be simplified and aligned with your growing industry: buyers don’t want another collection; they want an authentic connection — and we know how to build those links.
Struggling to Grow Your Jewellery Business?
If you’re in the jewellery industry, you already know how emotionally driven your customers are. People don’t just buy jewellery; in a way, they feel it. They research, compare, and return to the brands that reflect who they are and what they value. Trust, authenticity, and storytelling are your heroes.
Many jewellery brands try to grow independently, relying on visuals and product ads to drive sales. Yet they often face the same challenges: inconsistent results, high ad costs, and faded engagement.
Are You…
- Struggling to turn likes and engagement into real sales?
- Seeing a low return on ad spend because customers aren’t completing checkouts?
- Losing first-time buyers without a plan to bring them back?
- Missing key gifting seasons like Christmas and Valentine’s due to poor timing?
- Missing key seasonal sales periods due to poor planning or slow execution?
- Falling behind competitors who use storytelling and video to drive conversions?
- Attracting site traffic but struggling to turn visitors into paying customers?
You might not even be sure why things aren’t working, and that’s completely fine. Growing a jewellery brand takes more than bespoke products or creative ads. It takes a specialist team like ours that understands the industry, your audience, and how to turn attention into loyalty.
Our Jewellery Marketing Services.
We understand how competitive and fast-moving the jewellery world can be, which is why our team combines industry insight with data-led strategies and creative storytelling to ensure you shine in a crowded market.
If you’re ready to move your pieces from product pages to people’s collections, we’re ready to make it happen.
Jewellery Digital Marketing Case Studies
Results Too GOOD to Ignore!
With Bling, London
Muru Jewellery
Anthony James
Our Unique Approach to the Jewellery Industry
Audience Personas
Whether your customers are trendsetters chasing the latest looks, collectors investing in timeless pieces, or conscious shoppers drawn to ethical craftsmanship, we create campaigns that speak directly to them. We analyse how they buy, what they value, and where they spend their time. In jewellery marketing, understanding desire is everything.
Creative Testing
Standing out in the jewellery world takes more than a polished product shot. It’s about visuals and messaging that capture what makes your brand desirable. We test everything from photography and video content to ad copy to find what resonates most with your audience. Then we refine and optimise, using real data to focus on what drives clicks, conversions, and loyal customers. Every decision is informed and every result intentional, ensuring your marketing keeps shining.
Insights & Reporting
Success is not measured by clicks but rather by real business growth. We measure essential outcomes, from conversion rates to repeat transactions and customer lifetime value. Our live report provides actionable insights to define what's good and what needs scaling next. We run campaigns and build lasting relationships with consumers to drive sustainable growth for jewellery brands.
Our Creative Portfolio
Our Clients
We're proud to have worked with
Our Pricing Promise
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss this further or need something a little more flexible, book a call with a digital marketing agency in London.
| Starter | Advanced | Elite | Ultimate | |
|---|---|---|---|---|
£
825
Per month + VAT |
£
1650
Per month + VAT |
£
2475
Per month + VAT |
£
4125
Per month + VAT | |
|
Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
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Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
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Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
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Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
Dedicated To Small Businesses.
London's Top Jewellery Marketing Agency
Digital Marketing Agency For Jewellery Brands FAQs
With so many jewellery brands competing for attention, strategic marketing ensures yours shines brighter. Through data-led targeting, creative storytelling, and platform-specific optimisation, we help your brand connect emotionally with the right audience.
We work with many brands, from luxury fine jewellers to fashion-led eCommerce stores. Whether you’re selling handcrafted pieces or contemporary designs, our approach is tailored to your audience, product, and goals.
Absolutely. Organic growth alone often isn’t enough in such a visual and competitive market. Paid advertising allows you to reach new audiences, showcase your collections during key gifting seasons, and retarget shoppers ready to buy.
We focus on results that matter: increased sales, more substantial return on ad spend, and brand engagement. Every campaign is tracked and refined using performance data so you can see exactly what’s driving growth and what keeps customers coming back.
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!